Our story

Word of the CEO

We are the children of the South, born in Morocco, and became by the strength of the arms, God’s blessing and trust of our homeland the biggest Moroccan ambassadors of the hospitality art in the world. We came from nothing, if it is not the audacious dream of a founding father, the perseverance of a family to serve well their hosts, and the stubbornness of the generations, the third generation is to transform the dream into reality.

We remain guards of a tradition which is the art of hospitality and the engineering of a process to raise the gastronomy and the Moroccan know-how at the highest level of the profession. Today we have consolidated a multi business group in the African and in the international size recognized by the whole world.

We came from the earth, and to the earth we return, every time it is necessary to harvest its products, to drink of its water, or to use the ground for building projects. We retouched the earth once again during Cop 22 event that was held in Marrakesh in 2016, by contributing to protect it more.

We made the family business grow to become a multi-group facing all the challenges. That was the hard work of the second generation. Today, it is young people, in the recognized management and in the production , that is innovated daily to create sophisticated universes, tastes, atmospheres. They guarantee to maintain the Moroccan delight around the table.